You have your website up and running but you still aren’t getting the traffic levels that you want to your website – what should you do? How can you improve your online presence?
Let’s have a look at some effective strategies that you can put in place to help grow your online presence and improve the flow of traffic.
Remember whatever approach you adopt follow it up to ensure it is working for you. Tweak it where necessary. Each business will have its own market area to try and reach so be ready to adapt and see what works best for you.
Optimise your website for search engines
When creating your posts do you take into consideration optimisation? This includes things such as using keywords in your page titles, including alt tags and titles in media, and creating posts that your readers will want to read.
By optimising your posts/website you will present a greater opportunity to be visible, and be found, on search engines like Google, Yahoo and Firefox.
If you are unsure how to do this why not consider using the services of a professional SEO/digital marketing company. Your website is your shop front and if nobody can see it, well then nobody can buy from it.
Ensure your website is mobile friendly
More and more people are using their mobile phones to access information on the go, therefore you need to ensure that your website is mobile friendly. What works best on the wide screen of a laptop may not be fully visible on a mobile phone. You only have a few seconds to grab the attention of your viewer before they lose interest and move onto another website.
Most web hosting sites offer the opportunity to view your post using laptop, tablet and mobile phone layouts before publishing.
Once again if you are unsure how to create mobile phone friendly posts why not consider employing the services of a professional website developer.
Create interesting and original content
Why should prospective customers come to your website?
The best way of interacting with your audience is to provide them with original and creative content. Tell them what they need to know? Are you offering them information on the best product, the best price, the latest trend? Think like a customer but write your post as though you are talking to your friend. Use plain, friendly language that is easy for the reader to grasp.
Have you tried social media?
Most of us use social media in our everyday lives, but have you considered using it for your business?
Most businesses now use some form of social media to generate interest in their service or product. Think of Facebook, Tik Tok, Twitter, LinkedIn or Instagram. Think of how many times a day you check through your personal social media posts – now consider how you can share your business posts directly to a global audience using the same social media platforms.
Remember to work out what platform your prospective customers are likely to use. There’s no point in creating posts for LinkedIn if your customers are only going to be on Instagram. Consider each platform and what the merits are for using them over the others.
Consider paying for advertising
Paid advertising is a great way to reach a specific audience, especially useful if you have a niche service or product to offer. With a few careful clicks you can reach your target audience by age range, location, or specific interests and get your product or service directly in front of them.
There are a few platforms to choose from where you can advertise your business so it pays to check them all out and see what is best for your business. Also consider how much you want to spend on this type of advertising as costs can vary greatly depending on the keywords, etc. that you select.
Work in partnership
If you can link with other like-minded or complimentary businesses you may be able to tap into an already existing customer base. Can you write articles for them to include on their website? What can you offer their customers?
Use tricks to help promote both your businesses and hopefully you will see an increase in website traffic and overall sales.
Dedicate time to growing and improving your online presence. By using some of the suggestions listed above you should soon see a positive response. Track your progress and enjoy the benefits of growing your online presence.
If you can think of anything else to help improve your online presence just drop us an email.